The Truth About Forever 21

Hello World !!

By now everyone is familiar with the high fashion low priced store, Forever 21. But many of you may be unfamiliar with the history and things that are going on behind the scenes. I thought that since the store is so popular amongst teens and young ladies, it'd be a hot topic !

The first store was originally founded and opened by Do Won Chang in California with the name Fashion 21 in 1984, which still has it's name today. After opening up various locations and business began rising, he changed the name to Forever 21 in 1989. He changed the name to Forever 21 because his product(s) attracted younger audiences and ladies wanting to stay young. Now with thousands of stores world wide, it is has become one of the most profitable store all of over the world. Everything is priced cheap though some things may be overpriced based on quality, this place is still highly favored. Check out this article for the full Bio: CLICK ME !!

Chang and his wife are proclaimed Christians and have decided to publicize that through their product, by printing John 3:16 on the bottom of every shopping bag. Along with various clothing items, referencing God and countless cross shaped jewelry. Because of this, Forever 21 was accused of pushing religion on it's customers. In my opinion, they are allowed to project their beliefs through their products. Other stores project themes of different natures like, Hot Topic and Hollister Co. So what's the difference?

You may have seen different locations, one saying Forever 21 and the other one saying XXI Forever. Many people believe that are the same when in reality there is truly a meaning behind it. XXI Forever signifies that that particular location has all of the selections; Forever 21 has also expanded their selection by adding Mens, Girls, Plus size, and Love 21. The other Forever 21 locations may just have the woman's section, no additional selections. Love 21 is more of a contemporary "grown up" look versus the general Forever 21 teenage fashion. It's a bit pricier as well. They also have an online store available for USA, Canada, China, Japan, United Kingdom, Europe, and Korea. Check out this article for tips for shopping at Forever 21: CLICK ME !!

Although Chang's success has skyrocketed, there are some "SECRETS" about the apparel. So a statement was given by a seamstress who claimed to be working in sweat shop conditions.  The seamstress claimed to have been told that since the clothing was only being sold for X amount, she would not be getting much to make them. Forever 21 also has had many claims against them due to copyright infringement on other clothing designs. Although the material quality may not be close, the prints and designs are spot on. Apparently they've been caught multiple times and still continue to do it. Despite all efforts to close, the company is currently rising in the stock market and is worth billions of dollars. Check out this article for more details: CLICK ME!!


To read Chang's statements on all the topics I touched based on here: CLICK ME !!

Photo Cred:  retaildesignblog.net

THANKS FOR READING, BE BLESSED.